Mission
To empower the spirit and stimulate the imagination of the dreamers on a quest to uncover the magic of this world.
Vision
To build a tribe of dreamers and feed their insatiable hunger for the extraordinary by accompanying them in their wildest adventures with sensational pieces of clothing.
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Our Story
At Che Cherry, we cherish the fleeting moments of magic ignited by those who come together to celebrate life.
Created by South African designer, musician and DJ, Che Cherry, our garments were originally designed for the utopian land that is AfrikaBurn in the Karoo desert. In that otherworldly place, Che’s creativity collided with Nicolas’ wild spirit and a bold vision came into being.
More than an apparel brand, we are community creators, nature lovers, earth explorers, music worshippers and beauty admirers who seek to infuse our everyday reality with a sense of wonderment. Adopted, supported and loved by fellow burners, Che Cherry's pieces aspire to bring joy and enchantment to festival amateurs and eccentrics of all kinds.
Inclusive of all dreamers, Che Cherry's mesmerising creations are an open invitation to join a memorable journey filled with magic… Are you ready to embark?
Dance, Dress and Dream
At Che Cherry, we cherish the fleeting moments of magic ignited by those who come together to celebrate life.
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Che Cherry manifesto
1. Dress up, be fabulous but remember to stay real.
2. Feel the magic and let the music be your guide
3. Be curious, be bold and seek out an adventure
4. Get out of your comfort zone and chase your dreams
5. Keep on moving, keep on dancing, keep on laughing. Life is too short
6. Respect Planet Earth for it is our home
7. Build a fire that brings your tribe together
8. Embrace diversity and be a bridge between cultures
9. Be a beacon of hope for those in need
10. Don’t be afraid to love, for it is the greatest thing on earth